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Branding and Identity |
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55-57,
Garstang Road, ©
Apple Creative
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The Christie NHS Foundation Trust & Charity The Christie is a centre for cancer treatment and research excellence, with a globally recognised brand. The Christie Charity supports the Trust by raising funds through many fundraising initiatives, with an equally identifiable brand. The project was the rebranding of the charity and trust identities and the creation of a substantial brand manual and style guide for each brand. We were also asked to determine the brand style for the whole suite of marketing communications for both Trust and Charity, unifying the visual components of each to work within established usage rules to create integration across all printed and online media. |