Dogus
OtoMotion Istanbul
This
project was the large scale naming and branding for a major new
experiential centre based in Maslak, the main business and financial
district in the centre of Istanbul in Turkey.
After
much deliberation we decided upon the name Otomotion and then worked
on developing the overall graphic design for the brand.
This
was a lengthy process as all the elements had to work together and
there were a wide range of applications and material considerations.
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